with an experienced player that...

Speed doesn't win a gunfight, surprise does. Simon Pure packs plenty of both into every experiential and promotional marketing assignment; from a process rife with clever questions that define project parameters to the blockbuster ideas that elevate your initiative in a way that snatches attention.
See the target, hit the target. Simon Pure creates experiential and promotional programs that work, balancing time tested methodology with researched approaches that convert consumers into customers.
Whatever it takes to win. A bigger idea, a small detail, an extra few hours.
Simon Pure fights for ways to make great ideas happen, establishing and pushing the original solutions that make the mark for brands.

Walt Disney Studios Motion Pictures Canada

Thor: The Dark World

The Challenge

Drive word of mouth surrounding the release of
"Thor: The Dark World" in the weeks leading up to it's release.

Our Solution

Draw Right

Everyone loves a photo op, especially when they get a chance to step in to a movie set. Knowing this, we recreated a scene from Thor's cinematic experience: Thor's hammer embedded in a rocky pillar with a backdrop of movie graphics. This alone drew curiosity, but what drove our success was the challenge posed to consumers who came in for a closer look. Attempt to lift Thor's hammer to prove your strength and worthiness. Many tried - many failed - and all were amazed when a small child was able to do what a fully-grown man wasn't.
This element of surprise drew crowds of onlookers, constant lineups and word of mouth that all played a part in a #1 opening weekend at the Box Office.


Fire True

We are drawn to different aspects of every hero in pop culture; Iron Man's brains and resources, Captain America's patriotism and fighting abilities, Hulk's immense size and fury. These characters have endured because they embody what we desire to be, but on a level we could never achieve. Thor's appeal comes in the form of strength and nobility. His hammer is the symbol of his power in that only he, a worthy soul, can wield it and unleash the power within.
By first understanding why Thor resonates with consumers we were able to design an interaction that would not only be memorable, but would allow them to touch and feel an enduring piece of pop culture.


Find A Way

"Wield Thor's Hammer" required a fairly large set that had to be mobile, setup and torn down quickly and executed without the benefit of rented space - not an easy challenge.
We were able to ensure our success by carefully mapping and scheduling where we wanted to be then deploying advance teams to ensure our selected locations were available, free of competition and would not be interrupted by any unforeseen circumstances.

Mobilicity

"Winter Wonderland"

The Challenge

Increase brand awareness while demonstrating the reliability of the Mobilicity cellular network.

Our Solution

Draw Right

Toronto's Dundas Square is no stranger to large, elaborate installations. Delivering a surprising, impactful experience that will stop consumers in their tracks can be challenging. Factor in that we executed over the final two shopping days before Christmas and the challenge increased ten fold. Our Brand Ambassadors drew consumers in with hot beverages and invited them to enter the Snow Globe to call anywhere in the world for free to wish a family member Happy Holidays.
The experience proved to be such a happy surprise for consumers that it instantly connected Mobilicity to a positive and impactful seasonal memory.


Fire True

Understanding where Mobilicity's growth was going to come from was instrumental in both where we executed and what was involved in our activation. The location and free call strategy targeted the Telecom's largely immigrant and student customer base. Over 70% of call participants fell within our target.


Find A Way

What could go wrong? We ask ourselves this prior to any activation and prepare accordingly. Unfortunately, a surprise First Nations march caught us off guard, entering our event space and putting an immediate halt to the activation.
To make sure the event went off as planned we quickly brought additional staff on-site for crowd control, moved our snow globe access point and calmly negotiated with the march leaders to our mutual advantage. Within twenty minutes our event area was cleared and no additional costs were incurred by our client.

Energizer

Free Movie Promotion

The Challenge

Increase distribution over year previous during key holiday sales period.

Our Solution

Draw Right

As a brand that emphasises "positive energy" its important we don't attempt to fool consumers into thinking an incentive is more valuable than it really is. With our Free Movie promotion we surprised consumers by providing an in-pack offer with a value higher than the purchase price. No limitations, no catches. The strength of the offer led to many an empty POS display and incremental orders from retailers at a time of year that matters most.


Fire True

Getting consumers excited is one thing. Exciting retailers is another. Pleasing both is a whole other ball game. By analyzing who our key retailers were, and what consumers shopped their stores for
(other than batteries) we were able to launch what would ultimately become Energizer Canada's most successful consumer promotion ever.


Find A Way

Sometimes delivering a great program comes down to relationships. By leveraging a trusted strategic alliance we were able to negotiate an insurance premium, introduce our partner to Energizer, and step out of the way. This approach allowed Energizer to stay within budget and provide consumers with an offer they couldn't refuse.

Walt Disney Studios Motion Pictures Canada

Need For Speed

The Challenge

Drive word of mouth surrounding the release of
"Need For Speed" in the weeks leading up to it's release.

Our Solution

Draw Right

A parking ticket. Nothing makes your stomach drop, your adrenaline rise and an array of emotions come to the surface faster than seeing that little piece of paper on your windshield. Tapping into this, we designed custom parking tickets and placed them on windshields across Canada. On examination, consumers were relieved to find out about a contest that offered chances to win signed movie memorabilia and advance screening tickets by simply taking a picture of their tickets and posting to their social media feeds.


Fire True

By methodically researching our target cities, the behaviours of our target market, and the vehicles they had a propensity to drive we were able to ensure our message was directed to the right people with little to no wasteage.


Find A Way

A program like this is as much about how many people we are able to reach as it is about reaching the right people. Knowing this we devised a clever way to stretch Disney's production budget.
At our own expense, we over-printed tickets for each market and held a contest for our Brand Ambassadors to see who could place the most on a list of specific car brands (proof was supplied with pictures). The results of the contest far exceeded our highest hopes and ultimately played a role in driving box office results that dwarfed Disney's predictions on the film's opening weekend performance.

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FOR INQUIRIES

Call Josh Dyan at 647.286.9392 or by email at josh@simonpure.ca

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