Welcome to Simon Pure Marketing Inc.

We are a rare breed of marketing agency. Providing 360 degree capabilities is important to us, and for that reason we have built our business in a manner that allows us to handle any marketing need in-house. Whether it be a brand campaign, promotion, event, web site build or simply staffing brand ambassadors for sampling opportunities or guerrilla activation we handle it all. What does this mean to our clients? Value and accountability. This site serves as a place for us to share our work, our client’s thoughts on us, and pretty much anything else we find interesting and notable. We hope you enjoy the site, and would love to hear from you if you have a marketing challenge that needs a fresh approach.

	Inside the Vault: A sneak peek of what’s coming from Simon Pure August 2nd, 2010 Fresh from our stay in LA, we’ve hit the ground running and we wanted to give you some highlights of what’s going on behind the scenes here at Simon Pure HQ (which Amanda Lynne is still trying to claim mayorship of on foursquare). While for some it may seem to early to be thinking about[...........] Read more
	I have Klout. And now I’m off to San Fran. June 28th, 2010 Last Wednesday, in Toronto, Twitter was all abuzz – more so than normal. Amongst all the World Cup,  EarthQuake and G20 tweets Virgin America launched one of the biggest influencer programs I’ve yet to see. For anyone who travels via air the ongoing monopoly of YYZ airlines has been a source of contention.  With the[...........] Read more
	Simon Conquers E3. June 23rd, 2010 Last week the Simon Pure team took off to sunny LA for the E3 conference. Joining up with the awesome team at CAPCOM, we executed one of the most covered events of the week in support of upcoming release Dead Rising 2. In true Simon Pure fashion, we brought our creative edge to the program[...........] Read more
	The nerd shall inherit the earth. Or this blog. Which ever comes first. June 14th, 2010 First off, let me introduce myself. My name is Amanda Lynne and I am the new blog queen here at Simon Pure. That’s not to say that we won’t be featuring the writing styles of some of our favourite people, you’ll just be hearing from me more than most.  I’ve written a couple of posts[...........] Read more
	QR Scan Coding: the Next Big Thing (to flop)? April 19th, 2010 If you found your way here via a sticker you found on the subway or street post, congratulations – but you probably didn’t, and here’s why. You’ve likely seen these Space-Invader-chic looking, black and white squares on everything from lamp posts to billboards but perhaps have a fuzzy understanding of how they work. Watch CBS[...........] Read more
	Simon gets Energized about the Toronto International Film Festival April 8th, 2010 We don’t make a habit of using this section of our site to highlight projects we are currently working on, but this is one we have been working on for quite some time and we are really proud to see it finally come to life. Working closely with our new friends at Energizer Canada we[...........] Read more
	Ladies and Gentlemen, please stand up for your 15MB of fame April 7th, 2010 Are we losing any sense it what it was to be famous? Fame used to be luxurious. World changing. Life changing. Out of reach awesomeness. Nowadays,  fame and popularity get used interchangeably – false sense of self importance based on YouTube hits, Facebook friends or how much dignity you are willing to lose on a[...........] Read more
	Twestival Toronto raises a glass (of water). Cheers! March 25th, 2010 Tonight we’re heading off Tryst Nightclub for the second edition of TwestivalTO. Never heard of it? In a nutshell, March 25th, around the world, has become international Twestival day. Combinging social media for social good, hundreds of cities are throwing these special events to help raise money and awareness for a very cool organization –[...........] Read more
	Go Go Gadget Creep March 10th, 2010 There is a fine line between cool and creepy.  Like the last great date you went on, but then it turns out he liked to wear his dead grandmothers wedding dress and be called Geraldine in bed. Vintage clothing? Awesome. The other stuff? Creepy. Creepy: A definition; producing an uneasy fearful sensation, as of things crawling[...........] Read more
	Personal Brand is Dead. Long Live Personal Brand. February 24th, 2010 Confusing headline, we admit, but it illustrates a point.  “Developing your personal brand” is one of those phrases you hear a lot about, and it keeps young professionals up at night.  Four hundred people crowded into Toronto’s Berkeley Event Hall, eager to clear their misconceptions about the term, and the first thing they hear is “RIP[...........] Read more