Free Movie Offer
Energizer Canada was looking for a way to ensure consumers couldn’t choose their competitors’ product during the highly competitive holiday sales period. Our mandate was to develop an offer that would appeal to “everyone” and excite retailers enough that they would allocate additional pre-pack space to their already crowded holiday sales floors.
We developed a National sales promotion that provided a free full-price adult movie ticket with the purchase of any participating pack. Consumers found a unique PIN in all participating packs of batteries and after entering their PIN online were able to print out a free movie admission certificate that could be used at any theatre in Canada.
A huge sucess with retailers and consumers, the Energizer Free Movie Offer was repeated for three straight years.
With summer comes thirst, and in the QSR world thirst converts to big dollars. While their competitors have enjoyed great success with beverage promotions, SUBWAY had struggled to find the right fit.
Simon Pure was challenged to develop a breakthrough promotion that would drive fountain drink sales and promote their limited time lobster sandwich offering.
We brought them Lucky Lobster; a PIN on cup promotion that allowed consumers to try their luck in an online lobster fishing game for chances to win gift cards and cash prizes.
When the promotion concluded we had exceeded all our KPIs; including driving fountain drink sales up 27% over year prior, and lobster sandwich sales by 12% over year prior.
Free Your Imagination with Crayola
Energizer Canada needed to break through the clutter of schools supplies and clothing in the high stakes back-to-school period. We were challenged to develop a promotion that would resonate with consumers during this time of year, excite retailers, drive growth of Energizer's Facebook following.
We partnered with the leading school supply manufacturer, Crayola and developed a 3-month long hourly prize sweepstakes that was housed on both the Energizer and Crayola Facebook pages. Consumers were asked only to “Like” the Energizer and Crayola Facebook pages and return to one of them every hour for a chance to win a prize.
Results of the promotion were staggering, highlighted by over 10,000,000 entries coming from over 80,000 unique consumers and both brands enjoying a boost of over 20% to their total Facebook page likes.