simon-pure

Disney

Tue, 28 Jan 2025 20:57:41 GMT

Sometimes, connecting with fandoms is best kept simple.

Disney asked us to develop an elevated experience where Star Wars fans could get up close and personal with props from the highly anticipated series Ahsoka.

Using Fan Expo as our canvas, we designed an elevated walkthrough experience that thrilled fans and generated social sharing unlike anything Disney had previously seen.

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Disney

Tue, 28 Jan 2025 20:55:21 GMT

Disney challenged us to drive awareness and excitement surrounding the release of Captain Marvel.

Leaning into the film's 90s vibe, we conceptualized and executed a pop-up video store in 4 cities across Canada. Consumers were invited to participate in an interactive, trivia based, scavenger hunt which tested their Disney and Marvel knowledge. Playing in teams, consumers followed a set of clues that required them to located specific film cases in the store. Teams that Successfully navigated the game were rewarded with exclusive Captain Marvel swag.

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Absolut Vodka

Tue, 28 Jan 2025 20:52:53 GMT

Absolute Vodka came to us in search of a concept for a private event for a group of 50 very diverse influencers.

We delivered a full bar takeover and makeover.

A one-night affair where an existing space was transformed to align with the interest of the people on the guest list.

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Goodfood

Tue, 28 Jan 2025 20:49:43 GMT

Goodfood was launching their on-demand app and came to us seeking an experiential campaign that would drive app downloads.

We hit the streets on branded ice-cream bikes handing out free popsicles in exchange for app downloads.

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Disney

Tue, 28 Jan 2025 20:43:19 GMT

Disney needed an experiential campaign to drive buzz around the theatrical release of Haunted Mansion. We brought them a multi-sensory, immersive experience, designed to make consumers feel like they had stepped into the film.

Consumers entered our “Haunted Mansion” and were treated to a tarot card reading by the ethereal spirit of Madame Leotta.

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Disney

Tue, 28 Jan 2025 20:27:07 GMT

Releasing the follow-up to the Pixar classic Inside Out, Disney charged us with developing an experiential campaign that would spark nostalgia and introduce the concepts of puberty and anxiety.

We brought them an interactive experience that did just that.

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Giftcraft

Wed, 09 Oct 2024 18:56:58 GMT

Giftcraft challenged us to design and build a space that would highlight their wide array of Holiday products. We designed the “Giftcraft Holiday Innovation Hub”, a 20’x20’ custom island exhibit that sparkled with holiday magic.

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Veuve Clicquot

eduardo@magiclabscreative.com (Eduardo Padilla) — Wed, 09 Oct 2024 17:59:02 GMT

A bottle of Veuve Clicquot signals celebration and celebrations often happen in places we hold dear in our hearts. We worked closely with Charton Hobbs to design and activation and environment designed to incentivize consumers at the point of purchase.

Our custom designed space was built inside LCBO locations and allowed consumers to purchase a bottle of their favourite Veuve Clicquot champagne and for no additional cost get a personalized, decorattive keepsake with the name of their “special place” and its distance in kilometeres from the renowned Veuve Clicquot winery in France.

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Universal Music

Wed, 09 Oct 2024 17:53:06 GMT

When one of the world’s biggest pop stars is bringing her sold out tour to town you just have to celebrate!

Working closely with Universal Music Canada, we brought the “Olivia Rodrigo Guts Gallery” to life.

Four immersive Instagram worthy rooms, a retail shop and opportunities to send personalized messages to Olivia was enough to drive crowds that shattered all expectations. We were even lucky enough to host a VIP night that had Olivia herself show up for an intimate interview followed by meet and greet.

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McCain

Wed, 09 Oct 2024 17:53:05 GMT

Having freshly entered the frozen vegetable category, McCain Canada came to us looking to create some buzz around their new product - McCain Medleys. We were challenged to create an engaging activation that would deliver thousands of freshly cooked samples and highlight the versatility of the product as a time saving and versatile addition to family meal planning.

Using the Toronto’s iconic Distillery Christmas Market as a backdrop, we setup a space where consumers could gather to warm up and enjoy a freshly cooked sample that had been integrated into recipes created by none other than celebrity chef Susur Lee.

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Disney

Wed, 09 Oct 2024 17:33:16 GMT

Using 3D projection technology, we brought the beloved Pirates Of The Caribbean franchises to life in the waters of Toronto Harbour. With the Empire Sandy (Toronto’s largest tall ship) as our canvas, we staged a stunt that saw a ghost army of local pirates set our defenseless vessel ablaze.

Footage of the stunt was captured with drones and the resulting content was shared via a highly targeted Facebook and Twitter ad buy.

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Disney

Mon, 30 Sep 2024 11:55:38 GMT

The theatrical release of Disney's Encanto introduced families to the magical Madrigal's and their enchanted home. Our assignment was to produce an interactive installation that would introduce the key characters and their unique bedrooms that play a key role in the film.

The massive 10 foot high, 40 foot long walkthrough experience drew huge crowds. Character cutouts in each "room" proved to be ideal photo opps and allowed our brand ambassadors to educate consumers about each character and the film's storyline as they walked through the experience.

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Kraken Rum

Thu, 31 Dec 2020 12:55:38 GMT

Challenged to bring destruction and chaos to the shores of Lake Ontario we conceptualized and produced a multi-sensory installation complete with audio, video and animatronic elements.

Trapped in a shipping container stolen from the side of a cargo ship, the Kraken peered out from inside the container and wailed in anger at consumers passing by. The crate itself expanded and contracted as the Kraken pushed to escape.

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Subway

Thu, 31 Dec 2020 12:55:38 GMT

Subway was searching for a way to bring their “Sandwishes” campaign to life and asked us to develop a stunt that would excite consumers and provide content to be used online.

We brought them an interactive Zoltar machine that entertained consumers and delivered their “Sandwish” and a moment of wonder!