During the great gold rush, prospectors would pan for gold and bring their haul to the local bank to have it weighed and valued. When a banker was confident that a nugget of gold was of the highest quality, it was deemed "Simon Pure".
Over time, "Simon Pure" grew to be used as a moniker for someone who was genuine, trustworthy, and exemplary in their chosen field.
That's why we are Simon Pure. We believe that service comes first. What sets us apart is our commitment to a gold standard level of service, doing things the right way, and always ensuring every program is executed with a maniacal attention to detail.