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The COVID-19 pandemic hit fast, it hit hard and one of its first victims was the field of experiential marketing. With consumers confined to their homes, there was simply no way to deliver valuable face-to-face interactions. XM industry leader [...]
Experiential marketing can be an effective way for customers to experience your brand. It’s not just about putting your name out there—rather, you’re getting people to interact with your brand in a personal, engaging way. That ranges from pop- [...]
Social Currency refers to the pull or influence that a consumer has amongst their peer group. As marketers, we have witnessed the rise of influencer marketing and understand how building Social Currency plays a vital role in the marketing mix. [...]
As a man who stands just a few inches north of 5 feet, I learned how to make an impression early in life despite my physical stature. As I built Simon Pure Marketing, I found these learnings could be leveraged in an industry where standing out [...]